Metrics that Matter: DAU, TRX, and TVL

Overview of Blockchain Metrics

In the GOAT Founders Club Ecosystem, three critical metrics provide insights into project health and user engagement:

• Daily Active Users (DAU)
• Transactions (TRX)
• Total Value Locked (TVL)

Daily Active Users (DAU)

What is DAU?

Measurement Methodology

• Counts unique wallet addresses
• Tracks meaningful interactions
• Excludes repeated actions from the same user

Importance for Founders

• Directly measures project popularity and user retention
• Evaluate the effectiveness of user acquisition strategies
• Create targeted challenges to boost daily interactions

DAU Calculation Example

function calculateDAU(interactions: UserInteraction[]): number {
  const uniqueUsers = new Set(
    interactions
      .filter(interaction => isWithin24Hours(interaction.timestamp))
      .map(interaction => interaction.walletAddress)
  );
  
  return uniqueUsers.size;
}

Transactions (TRX)

What are Transactions?

Transaction Types

• Token transfers
• Swaps
• Staking activities
• Contract calls

Significance for Founders

• Indicates economic vitality
• Reflects network usage
• Potential revenue generation
• Measures user engagement
• Identifies popular features
• Guides product development
• Higher transactions can mean more fees
• Attracts potential investors
• Demonstrates project utility

TRX Tracking Code

interface TransactionRecord {
  type: 'transfer' | 'swap' | 'stake';
  volume: number;
  timestamp: Date;
}
 
function calculateTotalTransactions(records: TransactionRecord[]): number {
  return records.length;
}
 
function calculateTransactionVolume(records: TransactionRecord[]): number {
  return records.reduce((total, record) => total + record.volume, 0);
}

Total Value Locked (TVL)

What is TVL?

TVL Composition

• Staked tokens
• Liquidity pool contributions
• Locked assets
• Yield-generating positions

Importance for Project Success

• Reflects user confidence in the project
• Ensures smooth financial operations
• Signals project stability to potential investors

TVL Calculation Method

interface Asset {
  token: string;
  amount: number;
  price: number;
}
 
function calculateTVL(assets: Asset[]): number {
  return assets.reduce((total, asset) => 
    total + (asset.amount * asset.price), 
    0
  );
}

Integrated Metrics Strategy

Correlation between Metrics

1. High DAU often leads to increased TRX
2. More transactions can drive TVL growth
3. Increased TVL attracts more users

Quest Design Using Metrics

Founders can create targeted quests:

• DAU Quest: Daily interaction challenges
• TRX Quest: Transaction volume incentives
• TVL Quest: Staking and liquidity provision rewards

Tools and Analytics

• Real-time dashboard tracking
• Historical performance graphs
• Comparative project insights
• Predictive analytics

Next Steps

1. Implement metric tracking
2. Design engagement quests
3. Analyze and iterate

Resources

• GOAT Developer Documentation (opens in a new tab)
• Metrics Best Practices (opens in a new tab)
• Community Support (opens in a new tab)

Next Steps

Curious about the technical implementation?

Dive into Technical Architecture →