Metrics that Matter: DAU, TRX, and TVL
Key performance indicators that drive blockchain project success and community engagement
Overview of Blockchain Metrics
In the GOAT Founders Club Ecosystem, three critical metrics provide insights into project health and user engagement:
- Daily Active Users (DAU)
- Transactions (TRX)
- Total Value Locked (TVL)
Daily Active Users (DAU)
What is DAU?
💡
DAU represents the number of unique users interacting with a project within a 24-hour period.
Measurement Methodology
- Counts unique wallet addresses
- Tracks meaningful interactions
- Excludes repeated actions from the same user
Importance for Founders
- Directly measures project popularity and user retention
- Evaluate the effectiveness of user acquisition strategies
- Create targeted challenges to boost daily interactions
DAU Calculation Example
function calculateDAU(interactions: UserInteraction[]): number {
const uniqueUsers = new Set(
interactions
.filter(interaction => isWithin24Hours(interaction.timestamp))
.map(interaction => interaction.walletAddress)
);
return uniqueUsers.size;
}
Transactions (TRX)
What are Transactions?
💡
TRX represents the total number of interactions within a project's smart contracts.
Transaction Types
- Token transfers
- Swaps
- Staking activities
- Contract calls
Significance for Founders
- Indicates economic vitality
- Reflects network usage
- Potential revenue generation
- Measures user engagement
- Identifies popular features
- Guides product development
- Higher transactions can mean more fees
- Attracts potential investors
- Demonstrates project utility
TRX Tracking Code
interface TransactionRecord {
type: 'transfer' | 'swap' | 'stake';
volume: number;
timestamp: Date;
}
function calculateTotalTransactions(records: TransactionRecord[]): number {
return records.length;
}
function calculateTransactionVolume(records: TransactionRecord[]): number {
return records.reduce((total, record) => total + record.volume, 0);
}
Total Value Locked (TVL)
What is TVL?
💡
TVL represents the total value of assets staked or locked in a project's smart contracts.
TVL Composition
- Staked tokens
- Liquidity pool contributions
- Locked assets
- Yield-generating positions
Importance for Project Success
- Reflects user confidence in the project
- Ensures smooth financial operations
- Signals project stability to potential investors
TVL Calculation Method
interface Asset {
token: string;
amount: number;
price: number;
}
function calculateTVL(assets: Asset[]): number {
return assets.reduce((total, asset) =>
total + (asset.amount * asset.price),
0
);
}
Integrated Metrics Strategy
⚠️
These metrics are interconnected and provide a holistic view of project performance
Correlation between Metrics
- High DAU often leads to increased TRX
- More transactions can drive TVL growth
- Increased TVL attracts more users
Quest Design Using Metrics
Founders can create targeted quests:
- DAU Quest: Daily interaction challenges
- TRX Quest: Transaction volume incentives
- TVL Quest: Staking and liquidity provision rewards
Tools and Analytics
- Real-time dashboard tracking
- Historical performance graphs
- Comparative project insights
- Predictive analytics
Mastering these metrics empowers founders to build thriving, user-centric blockchain projects!
Next Steps
- Implement metric tracking
- Design engagement quests
- Analyze and iterate
Resources
- GOAT Developer Documentation (opens in a new tab)
- Metrics Best Practices (opens in a new tab)
- Community Support (opens in a new tab)
Next Steps
Curious about the technical implementation?